AI creative and performance marketing
An ad starts as a hook on a page, bends through seven channels and lands in your SKAN and MMP numbers. Brevarde handles the creative, the buying and the counting for apps, games and ecommerce brands growing at speed.
The repertoire
Sketches rather than screenshots: these are the formats we build, drawn in our own hand. Each is cut to 9:16, 4:5 and 1:1, so it fits whichever placement you are paying for.
Full height and sound on, built to stop a thumb before it moves along.
A person, a phone and a plain-spoken reason to care.
Several frames, a single argument, swiped through at the reader’s own pace.
One image and one line. Old as the billboard, and it still earns its keep.
Type and shape on the move, for products easier shown than filmed.
A wide net of ideas from the machine, narrowed and finished by a person.
The AI creative factory
Think of a press that runs on briefs. We built it ourselves, with strategists setting the type, AI pulling the footage and people inspecting every sheet. No shoot calendar on earth could book the amount of testing it makes possible.
Slide to size the run, then read off the cost.
40 ads
× 3 ratios (9:16, 4:5, 1:1)
from €14,520
An indicative figure at €363 per finished ad. The final quote depends on the brief.
Plan this batchMachines can generate footage by the reel. Judgement still comes from a strategist at the start and an editor at the end, who cuts, captions and grades each ad by hand. Five stops, in this order, every time.
We hunt down the concept and choose which way the creative will point.
Angles and scripts written for a named channel and a named audience.
The machine renders it; people edit it and check its quality.
Score, captions and grade: the fine work that makes an ad feel finished.
Cut to each platform’s spec, Meta, YouTube and TikTok among them.
Playbooks
Most accounts start in one of these. Every lane is built around the single figure that says whether spend has earned the right to grow.
Moloco, Apple Ads and Meta
Renewals take their time, so we read the return at thirty days and keep our nerve until then.
The figure we steer by
D30 ROAS
Shopping, TikTok and Meta
The till rings soon after the click, so return on spend gets read plainly and often.
The figure we steer by
ROAS
AI creative in batches, plus UA
Players show their hand early. A week of revenue says which batch deserves the next budget.
The figure we steer by
D7 ROAS
Paid social and search
Sales cycles differ too much for a stock figure, so we fix the deciding metric with you before the first euro goes out.
The figure we steer by
Agreed with you up front
The circuit
Built for the CMO or founder who would rather hold a single crew to account than referee three suppliers blaming each other.
01 · Paid media
We take the whole job: the plan, the account build, the bidding, the budget. When it is time to report, your MMP does the talking, and the folder of screenshots stays closed.
02 · Creative
Every batch is 20 to 80 finished video ads, from €363 apiece, and it lands directly on the desk of whoever buys your media.
See how the press runs03 · Measurement
A campaign steers only as well as its instruments read. So AppsFlyer or Adjust gets audited and wired properly, SKAN conversion values get mapped for iOS, and where attribution falls silent, an incrementality test takes over.
An install registers on TikTok, Meta, Google, Snapchat or Apple Ads.
AppsFlyer or Adjust weighs it against store data and removes duplicates.
A SKAN postback comes in, and its conversion value is read as revenue.
A geo holdout shows whether the spend truly caused the rise.
Budget and the next brief follow whatever truly came home.
01 · Research
First we read the ad account, the store listing and the site. No stock template gets a look-in. We want to know who already buys, which angles have worn thin and what rivals are paying.
02 · Create
We work in runs of 20 to 80 finished ads, from €363 each. A run has the range to teach us something; one precious film only teaches us to protect it.
03 · Buy
Nobody passes your account along a relay. The crew that wrote the brief also spends the budget, on Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads.
04 · Learn
Whatever paid back sets the agenda for what we make after it. We sit down with SKAN and MMP figures on the table, so the following batch leans on proof rather than taste.
Ads that feel at home in the scroll, so your budget earns attention instead of a thumb flick.
Stand first in line when a shopper searches your category in the App Store.
Tall video for a younger crowd, shot to belong there and not carried over from another feed.
Some buying decisions now begin as a conversation with ChatGPT. Your ad can be part of it, long before a search box opens.
A stronger store page turns paid visits into installs, so each click you buy goes further.
A bought user only pays if they stay. We work on the stretch after the install, when spend either keeps earning or goes quiet.
People now ask ChatGPT and Perplexity for recommendations. We work to get your name into the reply, and track it as closely as any paid channel.
The creed
Brevarde has no head office to visit: the crew is remote and scattered across the globe, working with apps, games and ecommerce brands on a fast climb.
A campaign rises or stalls on its creative, which is why our work opens with the ad. The buying and the measuring then settle the distance and the speed.
Everyone here has run a live channel. You get the hands on the levers, not a go-between relaying messages.
Every call comes with its working shown: money spent, MMP readings, how attribution was reasoned, which incrementality tests backed it. Nothing happens in a back room.
We share our reasoning, test plans and conclusions in writing, so you can check the logic and keep it.
Channels and instruments
Your MMP is the single source we read from, wherever the money is spent. Your dashboard and our steering wheel show identical figures.
FAQ
Each batch holds 20 to 80 finished ads, starting from €363 per finished ad. You are paying for range to learn from, which a single lavish film never gives you.
An agency that grows apps, games and ecommerce brands through paid media. The ads come from our own desk, AI-generated video and UGC among them. The budgets run through our own hands on Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. Afterwards you get an honest count of what the money brought home.
Operators. You won’t meet a layer of account managers. Each of us has kept a live channel running with real money at stake, so whoever picks up your question is also the one changing the bids. Budgets, attribution and the why behind each move stay open to you throughout.
It is a production line we built ourselves. The thinking comes from a strategist, the footage from AI, and the edit, subtitles and colour grade from people, on every ad. A run comes to 20 to 80 finished ads, priced from €363 apiece.
Both, and they stay under one roof by design. The person buying your media has a say in the next run of video, UGC and AI concepts, because that person has just watched how the last run paid back. Runs hold 20 to 80 ads, from €363 per ad.
Tracking and attribution are a craft of their own here. First comes an audit of AppsFlyer or Adjust, because a bad MMP setup poisons every later decision. On iOS, we point SKAN conversion values at the actions most likely to bring revenue. If attribution cannot settle a question, an incrementality test can. Both of us read from one set of dashboards.
On seven channels: Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. Those who write the creative brief also work all seven, so nothing goes missing between departments.
Probably, if your app, game or ecommerce brand is already on the market, has budget behind it and means to grow quickly. We usually sit across from a CMO, a founder or whoever runs growth. Mobile app marketing, UA for mobile games and store optimization are all regular work here.
Your move
Describe the account, the goal and the thing holding it back. You’ll get our first test and its price tag, in plain words, addressed to whoever owns the figure.